Ally May Carey
founder of Creating Substance - a boutique, multifaceted creative agency based in sydney.
At the heart of my pursuits resides an unwavering passion for crafting innovative visual languages and compelling narratives. As a multifaceted Creative Director, Photographer, Digital Content Creator and Designer, based in Sydney, I derive immense joy from collaborating with brands to fuel their growth.
Specialising in the realms of fashion, beauty, and editorial design, I've refined my skills through formal design education at Billy Blue College of Design. My creative journey is a testament to the commitment to producing not only aesthetically pleasing but also profoundly meaningful works—art imbued with substance.
With a keen eye for detail and a distinctive approach to photographic art direction, my work is celebrated for its thoughtfulness, elegance, and warmth. Over the years, I have had the privilege of shaping client experiences across diverse industries, including notable collaborations with MECCA, DAVID JONES, CHANEL, Dior, Elle Magazine, RM WILLIAMS, The Strand Arcade, Qantas Points, Clarins, Penfolds Wine, Westfield, The Iconic, and more.
If you're eager to delve deeper into my creative realm, feel free to navigate through the digital vortex or drop me a line for a chat. Let's embark on a collaborative and inspiring creative journey together!