A re-brand for an iconic, sunfilled spot in Bondi Beach, Sydney.

My Role

Branding, logo design, website design and marketing collateral

— more info; Gertrude & Alice bookstore Bondi Beach is an oasis for writers, readers, coffee lovers and thespians alike

I've chosen to maintain the colour palette in harmony with the original branding, believing it aptly captures the nostalgic essence of books, cafes, and historic buildings in Paris. The use of greens, in particular, fosters a sense of calm, symbolizing peace, rest, and security—qualities that resonate with the spirit of Gertrude and Alice.

In exploring evocative imagery, my intention was to delve into the richness of past decades. However, as I navigate this visual journey, I've decided to intertwine the essence of bygone eras with a contemporary touch.