A rebrand for Sukin Skincare

MY ROLE

Branding and logo concept

— MORE INFO; Sukin skincare is a natural skincare brand . They are cruelty-free and vegan, formulated with nourishing ingredients found in nature for happy and healthy skin.

The rebrand exudes strength, direction, cleanliness, and modernity, positioning itself seamlessly in the ever-expanding beauty industry landscape.

To achieve a timeless quality, I opted for a sans-serif typeface, marrying modern aesthetics with classic appeal, ensuring the brand stands the test of time.

The minimalist approach maintains a delicate balance, introducing a contemporary touch without straying too far from the original. This strategic evolution ensures that the Sukin consumer can still identify and feel a deep connection with the brand.